🏆 Nationale Naamprijs Winner
The man who
gives brands their
voice.
Floris Hülsmann — known as the Naming Doctor — has spent 20+ years finding the right words for the world's most recognisable brands. He's funny, sharp, and leaves audiences with frameworks they'll actually use.
Naming Doctor
FH
Floris Hülsmann
Founder, Namarama · Brand Naming Expert
Talk Topics
Three talks. Zero fluff.
Each talk is tailored to your audience — whether they're brand strategists, creative directors, or agency founders. Floris speaks from 20+ years of doing the work, not studying it.
Business Angle
Why Naming Is the Most Undervalued Service in Design
Agencies price naming like a logo revision. Floris shows exactly how that's destroying value — for clients, for agencies, and for the craft. This talk reframes naming as strategic infrastructure, not creative decoration.
How to price naming work at its real strategic value
Why "we'll figure out the name later" costs 10x more
The business case for naming as a standalone discipline
⏱ 30–45 min
Keynote / Panel
Craft Angle
From Brief to Brand Name: Inside the Naming Process
A live walk-through of how great names actually get made — from linguistic research and cultural screening to trademark reality-checks and the moment a name clicks. Candid, methodical, and full of real examples.
The 5-stage naming process, demystified
How to evaluate a name before you fall in love with it
What kills good names (and how to protect them)
⏱ 30–45 min
Keynote / Workshop
Partnership Angle
White-Label Naming: A New Revenue Stream for Agencies
Branding agencies leave significant revenue on the table by outsourcing naming — or worse, not offering it. Floris lays out the white-label model, the commercial structure, and how to package naming into existing service offerings without building a naming team.
How white-label naming works in practice
Pricing, scoping, and protecting your margin
What to say (and not say) to clients
⏱ 30–45 min
Keynote / Masterclass
Credentials
Why conference organizers book Floris
Real expertise, real stories, real results. Not a consultant who read the books — someone who's been doing the work for two decades.
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Award
Nationale Naamprijs
Dutch National Naming Award — the highest recognition in the field
📖
Author
Maak je naam onvergetelijk
The authoritative Dutch-language book on brand naming strategy
🎙️
Podcast
De Namarama Show
Weekly conversations on naming, branding, and creative strategy
Clients who trusted Floris with their name
ABN AMRO
KIA
Zilveren Kruis
Subway Europe
TUI
WestJet Airlines
ABN AMRO
KIA
Zilveren Kruis
Subway Europe
TUI
WestJet Airlines
As seen on
📺 NPO1
📻 BNR Nieuwsradio
📺 SBS6
Brand Identity Congress — Netherlands
Keynote · Naming as strategic foundation
Dutch Design Week — Eindhoven
Panel · The creative business of naming
Agency Growth Summit — Amsterdam
Masterclass · White-label naming for agencies
Creative Industries Federation
Keynote · Why naming matters more than ever
In-house brand team training
Workshop · Major financial services client
Podcast appearances & media
NPO1 · BNR Nieuwsradio · SBS6 · multiple brand podcasts
Book a Speaking Slot
Let's make your event memorable.
What to expect
Floris responds to all speaking inquiries personally within 2 business days. Include your event date, audience profile, and which talk topic interests you most.
Custom talks and workshop formats are available for the right events. All talks are delivered in Dutch or English.
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Available for 2026 and beyond — book early for flagship events
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Travels within Europe; virtual sessions available worldwide
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Keynotes, panels, masterclasses, and workshop formats
🇳🇱
Speaks Dutch and English fluently